The inspiration for Bindi comes from the Asian tradition of adorning and decorating elephants with paint and jewels. Bindi is painted in purple and gold colours because elephants are such regal and proud animals.
Elephant Parade is a social enterprise and the world’s largest art exhibition of decorated elephant statues. After each exhibition, handcrafted replicas and a select range of products are created and sold around the world. The net auction proceeds on the exhibition elephants and 20% of Elephant Parade net profits are donated to elephant welfare and conservation projects.